Experience
DUNCAN CHANNON | SAN FRANCISCO, CALIFORNIA
Associate Creative Director (Copy) · September 2021 - Present
Senior Copywriter · September 2019 - September 2021
Named one of ADWEEK’s Agency All-Stars 2024. Helped land a $400 million pitch to get Californians health insurance. Clients include: Rosetta Stone, PG&E, UNDO, SFMOMA, Birkenstock, California Department of Public Health, Bonterra Organic Vineyards, Covered California, Anheuser-Busch, Ferrara Candy, new business.
YEAH, ART! | OAKLAND, CALIFORNIA
Co-Founder, Creative & Communications · November 2020 - Present
Yeah, Art! is a nonprofit making arts education more equitable. As a co-founder, I lead our org's creative and communications. To date, I’ve helped Yeah, Art! secure over $400,000 in grants and private funding; attracted corporate support from partners like Microsoft, Nickelodeon, NBC, Kaiser and The Golden State Warriors; and assembled our all-star advisory board.
ODYSSEUS ARMS | SAN FRANCISCO, CALIFORNIA
Partner | March 2018 - June 2019
Associate Creative Director (Copy) · December 2017 - June 2019
Integrated Creative | March 2015 · December 2017
Project Manager | March 2014 · March 2015
I started at Odysseus Arms as a project manager. As Employee #4, I helped build the agency from the ground up — from finding our first office to growing the team, establishing company culture, winning new business and eventually leading major campaigns as Associate Creative Director, “Employee Of The Year” and Partner in the company.
SOCKEYE CREATIVE | PORTLAND, OREGON
“Queen of Potential” 👑 · June 2013 - March 2014
At my first agency job, I created content for our social media accounts and offered my smart young insights into culture and communication. As my role evolved, I was dubbed by the agency as the “Queen of Potential,” a title I will hold dear forever.
Volunteer
RAY OF LIGHT THEATRE | SAN FRANCISCO, CALIFORNIA
Creative Writer, Content Producer & Performer · March 2019 - Present
Is it possible to make social media theatrical? I try my best for Ray of Light, bringing “blood, sweat, and musicals” to the theatre’s stages and social media pages.
CAMP REEL STORIES | OAKLAND, CALIFORNIA
Camp Counselor & Producer · July 2016 - July 2019
Leading young women and gender-expansive youth through the process of writing, shooting and editing their own films.
Education
UNIVERSITY OF OREGON | EUGENE, OREGON
Bachelor of Science, Journalism-Advertising
Rowed crew, sang in gospel choir, edited the school's award-winning magazine, co-founded a student-run group of artists and activists that created campaigns on campus issues.
COPENHAGEN BUSINESS SCHOOL | COPENHAGEN, DENMARK
Study Abroad
Focus in International Media Studies and Corporate Social Responsibility. Sang in the Danish student choir and learned how to bike in the snow.
Clients
Amnesty International, André Champagne, Anheuser-Busch, Barefoot Wine, Birkenstock, Black Forest Gummies & Fruit Snacks, Bonterra Organic Vineyards, California Department of Public Health, Carlo Rossi, California Tobacco Control Program, Covered California, E! Entertainment, E.&.J. Gallo Winery, Facebook, Farmers Insurance, Femme Women’s Care, Ferrara Candy, Foster Farms, Golden State Warriors, HotelTonight, Kaiser Permanente, Knotel, Kodak, Kona Brewing, Lost Eden Wine, Microsoft, NBCUniversal, Omission Brewing, PG&E, Rosetta Stone, SFMOMA, UNDO, Vote From Home
REFERENCES
“‘ADWEEK Agency All-Star.’ There just isn’t a more apt description of Madeline Lambie than ‘Agency All-Star’ and if I wanted one I’d ask Madeline Lambie to come up with it and she would. And you can hold the ‘agency' bit for that matter – it applies just as well.” MICHAEL LEMME, Chief Creative Officer @ Duncan Channon
“Madeline is a creative director’s dream. You want her on your pitch, your project, your production. Madeline always shows up with tons (I mean TONS) of great, fresh ideas on every brief. Fast balls down the middle (but thrown with heat) as well as curve balls, off-speed stuff and pitches that don’t even have names yet. A terrific presenter (clients love her, as well they should). We’ll probably all be working for her one day.” JOHN KOVACEVICH, Founder @ AgencySOS
“It’s been particularly inspiring for me to watch Madeline develop from a junior creative to an influential senior leader during her five years with the agency. At 26-years-old, she is our youngest Partner. It’s around the same age I was when I co-founded Mother London. Robert Saville made me a Partner based on my contributions without consideration to my age, and it’s an honor to do the same for Madeline. This promotion is a testament to her unbelievable work ethic, tenacity and razor-sharp intelligence.” LIBBY BROCKHOFF, CEO @ Odysseus Arms & Co-Founder @ Mother London
“Madeline is one of the strongest creatives I have ever worked with. Not only does she write copy on the level of poetry — she also brings the most beautiful and out-of-the-box visual ideas. It is a blessing when you can trust a creative to go above and beyond the ask to make the project better. Madeline can be trusted to do this every time. I can't speak highly enough of her.” LYLA MERLE, Creative Director @ Duncan Channon
“As employees go, Madeline Lambie is a unicorn. Which is to say, she is so marvelous that it’s hard to believe she exists. She is brilliant, focused and imaginative, which is rare in itself. But how can it be that someone so smart and competent can also be so humble and kind? That’s the particular magic that Madeline brings.” EMILY JENSEN, Co-Founder @ Blossom & Friends
“Madeline’s humility, ability to put people at-ease and her poise under pressure, combined with her focus, show a natural ability to lead. She presented the cleanest design in my class, showing a contemporary taste and a natural understanding of design principles. In Campaigns (a competitive, team-based project class), she helped lead her team to victory with a positive gentleness that first centered her team, then powerfully moved them toward excellence. She’s a credit to U of O.” CHRIS STADLER, Instructor of Advertising @ University of Oregon
ACCOLADES
ADWEEK’s Agency All-Stars "Rising Star” 2024
“Best Advertisement” Digiday TV & Video Awards (Rosetta Stone) 2024
Recipient of Arts Incentive Grant (Yeah, Art!) 2023
Featured in EMMY Nominated TV Docuseries (Yeah, Art!) 2023
XR project featured Art Basel Miami (Yeah, Art!) 2023
California Arts Council Funding Recipient (Yeah, Art!) 2022
XR project featured at Art Basel Miami (Yeah, Art!) 2022
XR project featured at NBA All Star Game (Yeah, Art!) 2022
Featured in The Giving List Bay Area (Yeah, Art!) 2022
SFBATCC ”Best Musical” (Ray of Light Theatre, Kinky Boots) 2022
SF Addy’s Silver Film Craft (Rosetta Stone) 2022
California Arts Council Funding Recipient (Yeah, Art!) 2021
Side Show Awards Best In Show for Social Good (Yeah, Art!) 2021
Side Show Awards Gold for Business/Service (Yeah, Art!) 2021
Shorty Social Good Awards: Best Consumer Brand (Black Forest) 2019
Shorty Social Good Awards: Best Use of User-Generated Content (Black Forest) 2019
Helped win $400,000,000 contract for Duncan Channon (Covered California) 2019
Named Agency Partner of Odysseus Arms 2018
Work displayed in Times Square on New Year’s Eve (Barefoot Wine) 2018
Short film screened at TEDx Portland (We Are Clouds) 2017
Short film screened at Sundance Film Festival (We Are Clouds) 2017
Work selected as the cover of Lürzer’s Archive (Amnesty International) 2017
The Drum's Creative Work of the Week (HotelTonight) 2016
Hubspot's Brilliant Holiday Campaigns (HotelTonight) 2016
Shots Media “Rising Star” Young Creative Award 2016
Odysseus Arms’ “Employee of the Year” 2016
University of Oregon Rowing Team ”Most Adaptable” 2013
Sockeye Creative’s “Queen of Potential” 2013