Barefoot Wine

WorkPerformance

Mar 31

Role: Creative, Editor, Occasional On-Camera Talent

For one chaotic and extremely colorful year, I led creative for Barefoot Wine social media. My partner and I directed up to 10 shoots/month for the brand's 1.5 million followers. Scrappy was the vibe. For most of this work, we casted, location scouted, propped, styled and edited on our own. I still randomly find glitter in my apartment to this day.

Getting in our fruits and veggies by any means necessary 🥬🥂 Tap the link for our green juice mimosa recipe. — Getting our fruits and veggies in by any means necessary 💪🥬 Tap for the recipe for these Barefoot Bubbly green juice mimosas.

Recipe for Bottomless Mimosa Costume? Start with friends, add oversized orange tee, and minus pants. Brunch starts at sundown. Tag your Halloween squad 🥂 — Cat ears, step aside 🙀 This year’s Lazy It-Girl costume is Bottomless Mimosas 🥂🍊 Start with a baggy orange tee. Add a bottle of Barefoot Bubbly. Subtract pants. Brunch starts at sundown 🫡

We’ve got the late night snack run on lock 🙌 What’s your favorite corner store treat? — Highly underrated quality in a wine: its availability at your corner store 🙌 What your go-to Barefoot and late-night snack pairing? 🍕🍭🧁

Me at 5:01 p.m. — Grace’s superpowers include crushing client meetings, maintaining Inbox (0), and opening a bottle of Barefoot Rosé in under 30 seconds. What’s your weeknight superpower? Comment below.

Beep beep, coming through. Our has been on the road all summer and is in need of a stop-motion scrub down. (Animation by me and my sister, Ruby Lambie.)

SPOTTED: Six unsupervised ducklings floating Lake Shasta. They are armed with super soakers, selfie sticks and a floating cooler of Barefoot Spritzers. Please report any additional information to wildlife patrol immediately.

In a Paint & Sip full of horses, be a unicorn 🦄 — In a Paint & Sip party full of horses, be a unicorn 🦄

We went digging through our glovebox and discovered some ancient bops 🔥 Tap to listen to Barefoot’s playlist of the hottest tracks of Summer 1998.

Still haven’t put away your Christmas tree? Not so fast.

Be your own mood 💅 We talked with three fashion stylists about their tips for identifying your own personal style 🛍 Tap for more.

Summer-ready since ‘65 🌴👙 #BarefootBabes — Summer-ready since ‘65 🌴👙 Which of the Barefoot Babes’ looks are you trying to rock this swimsuit season?

Take our money. — Welp, now we’re broke. And in love. Thanks a lot, Chester.

Where's our invite? — Halloween just got the Barefoot Bubbly Rosé makeover. Tap the link for tips on how to sweeten up your Spooky Season ☠️💞

Avocado toast is shaking right now. Tap for the recipe for the latest innovation in breakfast technology: Unicorn Toast 🦄

Not your grandma's deviled eggs. Unless your grandma is freaking awesome. — Not your grandma’s deviled eggs. (Unless your grandma is freaking awesome.) Tap for the recipe for this spin on the springtime classic.

Retired “Sexy” Pirates, Firefighters and Construction Workers, UNITE 👯‍♀️👯‍♀️ The only thing we’ll be dressing up as this Halloween 👻 BOO! Who’s coming over?

Step up to the bar of Mario Berti, backyard mixologist and bubbly aficionado.

The only aisle we’ll be walking down anytime soon 💁🍷 Tag your bridesmaids! — The only aisle we’ll be walking down anytime soon 💁‍♀️🍷 Tag your bridesmaids.

The one game you can’t lose. Tap for tips on how to host a Barefoot game night. Tag your teammates 🎯🤝

There’s nothing sexier than a date who plans ahead 💯 Make Mary Poppins proud. Pack Barefoot spritzers.

NY resolution: Eat more fruits and vegetables, of course 🍩 — Our NY Resolution: Eat more fruits and veggies 🍩🥂What’s yours? Comment below.

Testing the theory that glitter makes everything better. Results inconclusive. Must glitter more random objects.

For the last few weeks, a lizard has been our most active follower on social media. We can’t allow this to go unacknowledged. Matilda, thank you for supporting Barefoot. We honor you with this golden spray-painted bottle of bubbly topped with a figurine of your likeness.

Scenes from last night: Bottles were popped. Secrets were spilled. Resolutions were made and broken in the matter of a single evening. Cheers to another Barefoot New Year 🥂🍾

Rosé is our favorite color of the rainbow 💞🥂 Fuel up for the parade with a #PridePancake brunch.

Our food pyramid consists of 3-4 servings of marshmallows, 2-3 servings of sprinkles and at least 1 glass of Barefoot Rosé. What’s for breakfast?

Which way to the spritzer show? 😂Barefoot Spritzers are game day ready and there’s one for everyone 💪 — Which way to the spritzer show? Barefoot Spritzers are game day-ready and there’s enough to go around 💪

There’s only one way to find out what’s at the end of this rainbow ;) — There’s only one way to find out what’s at the end of this rainbow 🌈 Tap for the recipe for these rainbow mimosa. #HappyPride

Our Barefoot Bus crew hit the streets of San Francisco to brighten people’s days. Tap to print your own Barefoot “FREE COMPLIMENTS” posters to hang up in your hometown.

We caught up with the Barefoot crew to see how they’re tuning up the Barefoot Bus for The Summer Fan Jam.

CoRINNE & DEBBIE TEST THE INTERNET

Corrine & Debbie are two lifelong best friends who found us on Facebook. Neither of them had professional on-camera experience before we hired them. All we did was add Barefoot Bubbly and a the internet’s latest trend and let the cameras roll.

BAREFOOT BUBBLY GIRLS TRIP

We sent three girls and a camera into the woods to show off new Barefoot Spritzers, the brand’s tent-friendly, hike-friendly, campfire-friendly wine in a can. Art Director: Jarrod Gustin, Rebecca Christine; Director of Photography: Adam Feuerman; Producer: Myray Reames, Shirley Liang; Creative Strategist: Caroline Sinclair