Barefoot Bus Road Trip... The Sequel
Role: Creative, Assistant Editor, On-Camera Talent
Over the course of the first Barefoot road trip, we received hundreds of invites from fans on social media asking us to visit their hometowns. So to introduce Barefoot Spritzers, we hit the road again in our VW bus, this time with the mission to visit as many fans as possible. We documented the road trip on social media — writing, directing, editing and starring in daily content for the brand’s 1.5 million followers. The campaign attracted 8.2 million impressions and established Barefoot as a leader in the canned wine category. I’m the one in the pink cowboy hat.
DREAM TEAM
ACD/Art Director: Jarrod Gustin; Director of Photography: Adam Feuerman; Camera 2: Jeremy Searle; Drone/Camera Assistant: Chris Feuerman; Creative Director: Libby Brockhoff; Producer: Shirley Liang; Talent: Crystal Kelley