HotelTonight
Role: Writer, Editor
People love visiting family for the holidays, but hate staying the night. To promote the last-minute hotel booking app, we highlighted triggering family quirks that would send any sane person to the nearest hotel. The “Visit, Don’t Stay” campaign drove a 30% lift in bookings over the holiday season.
Director: Mark Denton; Photographer: Joe Giacomet; Production Company: Thomas Thomas Films, Final Cut; The Drum's Creative Work of the Week, Hubspot's Brilliant Holiday Campaigns, Lürzer's Archive
FIGHTING WORDS
We called upon some cheesy stock photos and personal experience to encourage people on Twitter to escape their shady families with HotelTonight.
*CROSS* STITCH
We created some less-than-charming cross stitch messages to encourage young people to skip Grandma’s smelly pull-out couch this holiday season and treat themselves to private hotel room instead.
OUT-OF-HOME in NYC
“Visit, Don’t Stay” PETS EDITION
We reprised the “Visit, Don’t Stay” campaign the following year, this time focusing on the stinky, creepy, slobbering pets of your loved ones. So the next time Mr. Floofkins mistakes your luggage for a litter box… you know where to turn.
Photographer: Elizabeth Renstrom; Art Director: Jarrod Gustin