Carlo Rossi
It was with great honor that I served one of America's most precious treasures and loyal fanbases, the $10 jug wine people hate to love… Carlo Rossi. For five years, I lugged these 14-pound jugs up and down the Bay Area — shooting on my phone, making my own props and forcing reluctant friends to be models.
Our team grew the audience from 30K to 500K strong, consistently generating 7% engagement (that's 7x the benchmark). Our content has been meme-ified by BuzzFeed, Drunk Betch, Women Who Love Wine, Drinks For Gayz and more. As of 2019, we still hold the record for highest engagement across all E&J Gallo brands.
OH MY GOURD: WE MADE A PUMPKEG AND YOU CAN, TOO.
You know the drill. It’s fall a.k.a. Pumpkin Season and anything that can be pumpkined absolutely will. This includes lattes, candles, dog treats, toothpaste, contraceptives and Aisles 1-9 of your local supermarket. But did you know you can pumpkin a CARLO ROSSI KEG? Carve any old gourd into a wine-dispensing party machine with these few easy steps.
A DEFINITIVE RANKING OF THE MOST COMFORTABLE COMFORT WEAR
Carlo Rossi lovers know how to chill. Super hard. But when it comes to long, lazy Saturdays spent horizontal, what is the best gear to rock? There are so many options: sweats, robes, spandex and more (or less... if you know what we're saying). We spent all weekend lounging (and tirelessly researching) and are back with our thorough analysis.
BRINGIN' HOME THE BACON (ROSES)
Mmm, love is in the air. And so is the sweet scent of fatty sliced pork. Listen, we love a nice bouquet of flowers as much as the next person. But flowers die. They are weak. Bacon is sturdy. It is full of protein. So this Valentine’s Day, skip the usual dozen and give your lover a gift that is sure to have them salivating at the mouth and begging for more.
DRINKING AND CRAFTING: TIE DYE EDITION
Drinking and crafting—it’s one of life’s greatest combinations. Add some backyard sunshine and you’ve got the recipe for the chillest day ever. In this tutorial, we show you how to tie dye with Carlo Rossi wine ("WHAT STAIN?!?!") So gather your white tees, call up your crafting crew, and follow these easy steps.
THIS IS YOUR GRILL SERGEANT SPEAKING
Heed the call of the open flame. Step into the smoke. Get all up in our grill. Forty-two summers have seasoned us to become the ultimate authority on all things BBQ. We’re ready to assume our rightful position at the fiery mouth of the grill. With two feet planted firmly on a deck, a cool glass of Rossi in one hand and tongs in the other, we can take on any raw meat you can throw at us. So fire up the coals and whip out that animal protein.