Protect Yourself From Yourself
Role: Creative, Editor
Many of life’s disasters are self-inflicted. This is particularly true for young people, whose prefrontal cortexes are still a Play-Doh-like consistency. Enter Toggle, the more affordable and customizable solution for renters insurance (brought to you by Farmers™).
The campaign reduced the CPA by 93%, tripled Farmers Insurance's business goals and helped turn the Toggle business into a viable product. Toggle continues to gain exponential traction in the millennial space and beat customer acquisition records every month for the past two years.
DREAM TEAM
ACD/Art Direction: Jarrod Gustin; Art Director: Katherine Stewart